Direct Exchange is a social network that makes personal connections between farmers, consumers, and the entire food value chain. From farm to table, we all participate in the same network of exchange. Producers, especially distant farmers, can find their way to our tables transparently and directly. And trade operators and consumers can look into farmers' practices and their everyday lives with unprecedented openness and clarity. Members can share stories, and build community around their favorite foods and the people who grow them.
What is currently possible only at the Farmers Market can be accessed directly, regardless of the distance, through Direct Exchange. Farmers love to know their customers, where they live and where they buy, their feedback, and their care. And consumers love to know the people behind the food they eat, the best recipes, and other's who share their values. For distant farmers, getting in direct contact with trade operators and stores means better deals, better prices and an opportunity for better quality of life.
For stores and trade operators, Direct Exchange offers firsthand information and data about farms and farmers. Not only sound technical and logistic trade profiles, but also the cultural, social and environmental footprint of each farm's operation. Plus, a new and meaningful buying experience for their customers, enhancing consumer to farmer contact and connection possibilities.
Wherever you are, a Direct Exchange product will always give you its story. Who grew it? Where is the farm located? What are its social and environmental footprints? How do farmers grow or produce this? What are their dreams and plans, what brings them alive every morning?
Who are they? What defines them, in their own words? What are their farms called? How long have they (or their ancestors) been farming?
What do they grow and/or produce? What specific breeds and kinds? Why? What is special about these products? Special care, tips and recipes, direct from the farmers!
How do they farm? What are the seasons and production cycles foreach product? What is the farmer most passionate about? What makes their products so special?
What is this farmer dreaming of? What makes him or her come alive every morning? What is the vision? What are the plans for the future? What is this farming community after? Which are their most cherised projects?
Once you have looked into a Farmer's profile, add them to your favorites to receive periodical updates, brief chronicles, audio, video and photo feeds posted directly by the farmers and their community. Stay in touch and keep the conversation going.
Soon, hundreds of Direct Exchange Farmers will be constantly posting amazing media and brief stories. We will select and gather every week's highlights and share them with the whole DX community through Into®, a weekly journal.
Together with leading food stores and trade operators, a group of local and distant organic farmers will pilot Direct Exchange operations. Amazing products and their amazing farmers and farms' stories will be available in stores and through online delivery services across the U.S.
Sign-up now for our Direct Exchange Pioneers group. Receive updates, join the conversation and help us spread the word.